Hi Buddy User Engagement Campaign

Hi Buddy User Engagement Campaign

 

Campaign duration

 

21 Days - 29th October to 18th November 2015

Keywords

 

- Registration: START send to 20777 or Dial *20777*1#
- Campaign Score and Usage info: SCORE send to 20777
- De-registration: STOP send to 20777or Dial *20777*2#

Offer Modality

 

- Customers will have to Register for the service by sending SMS START to 20777 or dial *20777*1#
- After then the user have to create his/her profile by sending NAME AGE GRNDER LOCATION to 20777
- After successfully creating profile user will directly enter into the service and they can chat each other or can group chat
- Every successful top up user will get point as per below point table
- To be selected as grand winner, users have to touch the ‘benchmark of 24,000 points’ in the campaign period
- To be selected as daily winner, users have to touch the ‘benchmark of 150 points’ everyday
- 3 users will be selected as grand winner from the whole campaign period and 10 users will be selected as daily winner everyday
- If more than 3 users achieve the benchmark of 24,000 points, the 3 winners will be selected based up on fastest/Shortest time to reach the 24,000 points (“First-Arrive” basis)
- If more than 10 users achieve the benchmark of 150 points every day, the daily 10 winners will be selected based up on fastest/Shortest time to reach the 150 points (“First-Arrive” basis)
- All the existing features of Hi Buddy service are fully remain as it is
- Only Robi Prepaid users will be eligible for this campaign.

Charging

 

	Charge (excl. VAT)	Charge (Inc. SD +VAT)
Registration	FREE	FREE
Invitation	FREE	FREE
Notification & Score	FREE	FREE
10 Hi Buddy SMS Bundle	BDT 2	BDT 2.37
15 Hi Buddy SMS Bundle	BDT 5	BDT 5.92

- An existing user can change his/her pack by sending a SMS with PACK15 to 20777.

Point Table

 

Content	Point
Registration	0
Successful Invitation	0
Notification & Score	0
10 Hi Buddy SMS Bundle	1
15 Hi Buddy SMS Bundle	3

Winner Selection process

 

Daily Winner-
- 10 winners will be selected based on the benchmark of 150 points.
- If more than 10 users achieve the benchmark of 150 points, the 10 winners will be selected based up on fastest/Shortest time to reach the 150 points (“First-Arrive” basis).

Grand Winner-
- 3 winners will be selected based on the benchmark of 24,000 points.
- If more than 3 users achieve the benchmark of 24,000 points, the 3 winners will be selected based up on fastest/Shortest time to reach the 24,000 points (“First-Arrive” basis).

Gratifications

 

Daily Winner-
- TK. 500 as easyload

Grand Winner-
- 1st Winner: iPhone 6s+
- 2nd Winner: iPhone 6+
- 3rd Winner: iPhone 6