robi Celebrity Follo Campaign

21st April 2015 to 11th May 2015 (23:59 Hours).

Campaign details

- Robi subscribers will be able to participate in the quiz contest by registering regular celebrity follo service (SMS tweet of Rubel)
- Both existing and new users of the service will be able to participate in the campaign.
- Interested new subscribers will be able to opt-in for the service and participate in the promotional campaign by sending START RUBEL to 28777. They may subscribe through USSD also by dialing *28777*2*7*1#.
- Existing subscribers will be able to participate in the campaign by sending SMS “L” to 28777.
- After registration, subscribers will receive confirmation SMS including information about opt-out process.
- They will be able to opt-out from the service anytime by sending STOP RUBEL to 28777 or dialing *28777*2*7*2#
- Registered subscribers will get tweet SMS of Rubel in regular basis.
- The registered user will also receive quiz question with multiple choice answers. For every reply, they will continue to receive the next quiz question(s) through SMS.
- For correct answer, they will add point; there will be no negative mark for wrong answer.
- Subscribers will be able to know his/her current score by sending SMS ‘SCORE’ and the last question sent to them by sending SMS “L” to the short-code ‘28777’.

Tariff table

 

Content	Price (Including VAT)	Auto-renewal
Subscription	BDT 2.30/day	Yes
Quiz Question	BDT 2.30/SMS	N/A
Opt-in / Opt-out	FREE
Notification/ Wrong keywords/ Score	FREE

Points Table

 

Content	Point
Subscription (new)	2
Right Answer	1
Wrong Answer	0

Benchmark points

 

Winner(s)	Benchmark Point
Daily	200
Grand	2500

 ** All the participants who will touch the daily / grand benchmark points will be selected as winner(s).

Activation Process

 

Robi user needs to activate celebrity follo service of Rubel to participate in this contest -

Celebrity Name	Activation Keyword	Short  Code	USSD Dial Code
Mohammad Rubel Hossain	START RUBEL	28777	*28777*2*7*1#

Deactivation Process

 

Robi user can cancel the service at any time by following below process:

Celebrity Name	Activation Keyword	Short  Code	USSD Dial Code
Mohammad Rubel Hossain	STOP RUBEL	28777	*28777*2*7*2#

Benchmark points and Reward for the participants

 

- The participant(s) who attain the benchmark score of 200 points every day and grand score of total 2500 points during the whole campaign period will be selected as winner(s) and they will receive promotional prize/reward.

- Daily winner(s) will get one replica jersey of Bangladesh National Cricket Team for attaining daily benchmarks.

- For attaining grand benchmark score, the winner(s) will get the opportunity to meet with Mr. Mohammad Rubel Hossain (prominent cricketer of National Team), take photos, autographs and have a Buffet Dinner with him.

*** Daily and grand winners will be selected based on the given benchmark points and will be notified over phone call.