Hi Buddy User Engagement Campaign
Campaign duration
21 Days - 29th October to 18th November 2015
Keywords
- Registration: START send to 20777 or Dial *20777*1#
- Campaign Score and Usage info: SCORE send to 20777
- De-registration: STOP send to 20777or Dial *20777*2#
Offer Modality
- Customers will have to Register for the service by sending SMS START to 20777 or dial *20777*1#
- After then the user have to create his/her profile by sending NAME AGE GRNDER LOCATION to 20777
- After successfully creating profile user will directly enter into the service and they can chat each other or can group chat
- Every successful top up user will get point as per below point table
- To be selected as grand winner, users have to touch the ‘benchmark of 24,000 points’ in the campaign period
- To be selected as daily winner, users have to touch the ‘benchmark of 150 points’ everyday
- 3 users will be selected as grand winner from the whole campaign period and 10 users will be selected as daily winner everyday
- If more than 3 users achieve the benchmark of 24,000 points, the 3 winners will be selected based up on fastest/Shortest time to reach the 24,000 points (“First-Arrive” basis)
- If more than 10 users achieve the benchmark of 150 points every day, the daily 10 winners will be selected based up on fastest/Shortest time to reach the 150 points (“First-Arrive” basis)
- All the existing features of Hi Buddy service are fully remain as it is
- Only Robi Prepaid users will be eligible for this campaign.
Charging
Charge (excl. VAT) | Charge (Inc. SD +VAT) | |
---|---|---|
Registration | FREE | FREE |
Invitation | FREE | FREE |
Notification & Score | FREE | FREE |
10 Hi Buddy SMS Bundle | BDT 2 | BDT 2.37 |
15 Hi Buddy SMS Bundle | BDT 5 | BDT 5.92 |
- An existing user can change his/her pack by sending a SMS with PACK15 to 20777.
Point Table
Content | Point |
---|---|
Registration | 0 |
Successful Invitation | 0 |
Notification & Score | 0 |
10 Hi Buddy SMS Bundle | 1 |
15 Hi Buddy SMS Bundle | 3 |
Winner Selection process
Daily Winner-
- 10 winners will be selected based on the benchmark of 150 points.
- If more than 10 users achieve the benchmark of 150 points, the 10 winners will be selected based up on fastest/Shortest time to reach the 150 points (“First-Arrive” basis).
Grand Winner-
- 3 winners will be selected based on the benchmark of 24,000 points.
- If more than 3 users achieve the benchmark of 24,000 points, the 3 winners will be selected based up on fastest/Shortest time to reach the 24,000 points (“First-Arrive” basis).
Gratifications
Daily Winner-
- TK. 500 as easyload
Grand Winner-
- 1st Winner: iPhone 6s+
- 2nd Winner: iPhone 6+
- 3rd Winner: iPhone 6
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